Do Customers Have A Right To Know How Companies Make Money?

Jar of loose change by Tom SmallWhen Google started raising money in 1998, Sergey Brin and Larry Page didn't have a revenue model -- or at least that's how the story goes. The company's highly successful text ad program didn't start until 2000, but Brin and Page may have had at least some idea of how to monetize the service by the time Sun co-founder Andy Bechtolsheim gave them their check.

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